Acer sees market share fall despite acquisitions

Gateway and Packard Bell deals fail to halt loss, as Dell continues to struggle with consumer market
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Despite the recent purchases of Packard Bell and Gateway, Acer appears to be struggling to increase its market share according to the latest report from DisplaySearch.

According to DisplaySearch's Quarterly Notebook PC Shipment and Forecast Report, its market share remained static, but was down year on year in both EMEA – from 20.9 per cent to 17.9 per cent – and North America – from 18.6 per cent to 14.4 per cent – despite its recent acquisitions.

"The data calls into question Acer's acquisition of both Gateway/eMachines and Packard Bell," director of notebook market research at DisplaySearch, John Jacobs said.

"While the move immediately prevented competitors from getting more of a foothold in the rapidly growing US and European retail notebook PC sectors, the last few quarters' results clearly show that Acer is struggling to integrate the Gateway and Packard Bell brands into their portfolio.

"Both Gateway and Packard Bell were losing notebook PC market share prior to their acquisition, but the acquisition has failed to reverse, or even halt that trend," he added.

The report also threw up some worrying trends for Dell, which despite its recent attempts to move into retail is still suffering market erosion. The report notes that the majority growth in the sector has been driven by consumer purchases, an area Dell remains struggling to penetrate with any success.

HP continues to dominate the market in EMEA, increasing its market share from 18.9 per cent in the second quarter of 2007 to 20.5 per cent. Dell and Toshiba also saw their shares increase, but on a much lower basis.

It also highlighted that market share for desktop replacement laptops had declined from ten per cent to 7.5 per cent, while ultra-portable laptops also saw their share decline, both likely affected by the rise in demand for netbooks.

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