Acer plans market takeover

PC vendor aims to become worldwide number one with new technologies in its arsenal
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PC vendor aims to become worldwide number one with new technologies in its arsenal

ACER HAS embarked upon an aggressive consumer-focussed product campaign in a bid to overtake HP as the world’s largest PC vendor and simultaneously become a $30 billion vendor – stating ambitious goals for its fledgling smartphone, 3D, and touchscreen businesses.

The firm is predicting over $5 billion in revenue for Q3 – which would represent a massive 40 per cent jump on Q2’s figures. Last month’s IDC figures showed it overtaking Dell to become the global number two in the PC vendor stakes.

It cites new product categories as playing a key role
in its ambitious goals – having launched brand new touchscreen and 3Denabled PCs and monitors, and a new line of smartphones – the latter of which it plans to have ten per cent market share in by the year by 2012.

“We’ve just started out in smartphones. Nevertheless, it is an area in the mobile solutions direction which belongs to our long-term strategy,” Walter Deppeler, EMEA deputy president and senior corporate vice-president of Acer, told PCR. “In 2012 we want to become a $30 billion company. And we have an ambitious target for smartphones – this is not going to be a niche for us, it will contribute significantly to our target. What we are looking for is double digit market share in the smartphone sector by 2012. We don’t want to be in a market where we have two or three per cent. I think the objective should be to look towards the next three years and aim to be in the range of ten per cent.”

Despite the economy still being in the throes of a full-blown recession, Acer believes these measures and its recent UK growth will help fuel its global expansion plans over the next few years.

“We plan to continuously gain market share on a global basis. In the UK, where we are still top, Acer has grown very fast in last nine months. Our target is to become the global number one by 2012.”