Acer looks to steal Apple?s crown in tablet market

New wave of touchscreen products are part of a broader strategy for the Taiwanese vendor
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Acer has its sights set on leading the tablet market with a new armada of touchscreen products, which were unveiled late last month.

The Iconia touchbook and a smaller, as-yet-unnamed tablet are the culmination of over 18 months of research and development, and represent the first step in Acer’s new mission to dominate the burgeoning market, currently led by Apple’s iPad.

“Touch is key to our strategic roadmap, whether that’s touchscreens, notebooks or tablets,” Acer’s UK managing director, Bobby Watkins told PCR.

“Our ambition is to lead in the tablet market. Unlike some other vendors we work 100 per cent through retail, resellers and distribution. We might not be the first into the tablet market, but we have some great products going forward and we’ll work with the channel to push ourselves to the top.”

Much of the research that went into the Iconia and the new tablet centred around customer studies, which all pointed towards a user base that is looking for flexible and usable touchbased products.

“In the same way that we grew up with mice and keyboards, the next generation will be far more intimate with this kind of technology, so our aim is to make touch much more than just a style statement,” Watkins said. “We want to make functional, responsive and useful products.”

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