Acer eyes up competition

Giant computer firm Acer has gone on the record saying it wants to takeover a rival this year and is currently looking at some potential targets.
Author:
Publish date:
7_CPW_InStore_CouchLaptop.jpg

Taiwan-based Acer is currently the fourth largest PC vendor in the world, but is looking to overtake its nearest competitor Lenovo in third place.

Acer Chairman and CEO JT Wang told the Wall Street Journal that the company wants to make a meaningful acquisition of another PC vendor this year: "We are looking at some candidates which we want to pick up."

Many speculative quarters of the industry are predicting that any such takeover would comfortably push Acer in front of Lenovo, making it the worldwide number three PC vendor.

However Wang said that even if an acquisition of this type didn’t happen, he expected Acer to at least outstrip Lenovo in mainland China. He is predicting that his firm will grow by at least 30 per cent this year, while the industry as a whole will grow at a much slower rate.

There is precedent to support the CEO’s bold claims. Acer has grown at a faster rate than any of the top PC vendors since 2003, outdoing larger competition from the likes of Dell and smaller rivals such as Apple and Toshiba.

In the fourth quarter of 2006 Acer held a market share of 7.1 per cent, over double its 2003 figure of 2.3 per cent. Much of this success is down to Acer’s commitment to the growing markets of Europe and Asia.

Related

5_44_54_visual.jpg

Acer

Scott Bicheno speaks to Semmy Levit, Acer UK country manager, to find how the company has taken on the traditional heavyweights of the PC industry...

5_BobbyWatkins.jpg

Acer in the hole

After a storming Q3 and Q4, in which it held the number one vendor spot for notebooks in the UK, Acer is looking forward to another growth year in 2009, despite the economic malaise much of the industry is feeling. Andrew Wooden talks to UK country manager Bobby Watkins?