A colourful statement of style

One of this month's comments note that the colour of a laptop is increasingly as much a factor in a sale as the devices performance.
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This was an interesting point to me, as the topic had arisen while I was discussing Best Buy’s buying strategy for this year with the retailer’s head of computing, Renee Wright.

“A lot of it’s because the market’s become more lifestyle led,” she told me. “Colour features highly, as well as screen quality and ease of use. Those are the things that make a difference to customers, and I think that market in itself – certainly for us – every week we look at the figures there and they to grow.”

My first thought – and please forgive my sexism – was that this was an indicator of more women using IT out of necessity. However Wright felt that it was more to do with mobility and lifestyle than gender differences.

“It’s a lot to do with design as opposed to specification,” she continued. “A lot of people are saying ‘well, if I’m going to have this laptop out of my home more frequently then I want it to look nice’, so there’s definately a big opportunity there and we’ve tried to bring that to our laptops and accessories. It’s not just about men that buy laptops for work, it’s about people that want to accesssorise the device they’ve got.”

This did leave me considering the popularity of the Dell Inspiron range which – despite currently in one of its rare absences from our top sellers chart – has been a consistently popular device, especially since the vendor started offering it with a choice of colours and designs on its casing.


The colour of value

A comment from a retailer - claiming that people are increasingly looking at touchscreen all-in-one devices for the family desktop - caught my eye again this month.

Brand or price point?

The top sellers in our monthly sales charts for laptops seem to primarily reflect price point - something that is reflected in the comments from retailers.


A letter to Apple UK

Dear Apple, Firstly, I really, really want to say thanks for reading my column, because it was only recently that I had it confirmed. I know not everyone at Apple UK reads me, but some of you do. I wish I?d heard this directly from the source, but ? and I?ll sing this in my best Cliff Richard falsetto voice ? I guess ?we don?t talk anymore...?

A peripheral concern?

We all know the PC market has been showing excellent growth over the last couple of years. Despite a decline in desktop PC sales (down 9.7 per cent this February against February 2009) the total PC market has continued to see good growth, with notebooks and, more recently, netbooks driving sales forward (up 5.1 per cent over the same period).

A touch of good sales

The entry of the Packard Bell OneTwo into our desktop category represents the first time that we?ve seen a touch screen PC in our sales charts.

A lost App-ortunity for resellers

Robert Peckham speculates about the new technology that?s around the corner and bemoans Apple?s attempts to drive users to buy direct through the App Store, rather than through dealers and resellers...


SPOTLIGHT - A Blu Future

For all the wonderful new products on display, CES 2008 will be better remembered for the one that failed to show. Christopher Dring reports?