81% of Brits compare electrical goods prices online before they buy - PC Retail

81% of Brits compare electrical goods prices online before they buy

“Retailers need to cater for consumers who want to easily find the best deal”
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New research reveals 81 per cent of Brits compare prices of electrical goods online, spending 44 minutes doing so before they buy.

The research, conducted by Give as you Live, reveals that Brits also spend 47 minutes comparing prices for home appliances, and 20 minutes comparing prices for entertainment products.

Steff Lewis, head of consumer insights at Give as you Live, said: “Whether it’s choosing a holiday or buying the next video game, people are paying significant amounts of time comparing prices to get the best deal. It’s unlikely that this will ever change, so retailers need to cater for consumers who will want to easily find the best deal and are willing to spend over an hour in some cases to find that deal.

“Retailers should still be mindful that the service offered and being a trusted brand is still key for many consumers, particularly men. So whilst having competitive prices should remain a priority for retailers, it’s important to make sure they’re getting everything else right too.”

Here’s the full list of shopping habits:

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Online shopping image via Shutterstock.com

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