38 per cent of gamers say they're 'likely' to purchase computer products and services they see being used or showcased at an eSports tournament.
Nearly half (47 per cent) of respondents said that after attending an eSports event, they are more likely to purchase new content related to the game played, and 78 per cent of all event participants indicated that they’re likely to purchase in-game content within a week of attending an event.
Three-quarters (74 per cent) of gamers who attend an eSports event play more frequently online after watching in person, which may be the result of an uptick of in-game purchases.
The findings are from a global survey of more than 1,500 game enthusiasts conducted by ticket and events marketplace Eventbrite.
The study also confirmed that eSports event attendees are predominantly male (82 per cent) and nearly half are college students. These live event-goers are already highly invested in gaming: two-thirds (67 per cent) game for more than three hours a day, and more than one third (38 per cent) watch over ten hours of game play each week.
Here's some more stats from the research:
- 81% say they attend eSports events in order to feel like a part of the community
- 38% are willing to travel to another country or continent for an eSports tournament
- 54% also watch traditional sports, and of those, 10% watch an average of ten or more hours of traditional sports per week
- 43% say they want ticketed access to pro player team meet and greets
“Live events have the power to increase engagement and drive consumer spending behavior, and that is exactly what we’re seeing in the gaming community with eSports tournaments and competitions,” said Christine Bohle, head of consumer partnerships for Eventbrite.
“Gamers will always connect with each other online, but there is absolutely no substitute for being at a live event, surrounded by other fans who share your passions, interests and the thrill of seeing players and teams perform at the highest level.”
The full report, 'The eSports Effect: Gamers and the Influence of Live Events', can be found on the Eventbrite blog.
Image source: FNATIC Yellowstar