Samsung has announced that sales of the Galaxy S4 have surpassed 10 million in less than one month.
Launched globally on April 27th, the phone is estimated to be selling at a rate of four units per second.
The Galaxy S4 sets a new record for Samsung, generating sales quicker than any of its predecessors. Sales of the Galaxy S3 reached the 10-million mark 50 days after its launch in 2012, while the Galaxy S2 took five months and the Galaxy S seven months to reach the same milestone.
Samsung also revealed today that in the summer, the Galaxy S4 will be available in a variety of new colours. In addition to the current White Mist and Black Forest versions, consumers will be able to get their hands on Blue Arctic, Red Aurora, Purple Mirage and Brown Autumn.
Following the success of the Galaxy S4, Samsung is reportedly intending to release a new range of spin-off devices, most notably the S4 mini, S4 Active and a giant phone called the S4 Mega.