SnapLogic has announced significant updates to its Partner Connect Program, giving global technology, service, and reseller partners the ability to expand their enterprise integration and digital transformation capabilities and offerings.
New program benefits will further empower SnapLogic partners to amplify customer success and take advantage of the $12 billion application and data integration market.
SnapLogic’s recent investments in its partner program have resulted in 60% growth in the past year, and the channel is projected to represent 40% of company revenue by the end of 2018.
“SIs, VARs, and technology providers face increasing pressure to act as strategic extensions of digital teams rather than one-off integrators,” said Rich Link, vice president of Global Channel Sales and Strategic Alliances at SnapLogic.
“Our customers are undertaking numerous digital initiatives around cloud data warehousing, data lakes, master data management (MDM), human capital management (HCM), customer relationship management (CRM), and Customer 360 that rely on integration for success.
"With these updates to the Partner Connect Program, we’re enabling our partners around the world to rapidly gain the expertise required to accelerate our customers’ strategic digital initiatives and deliver repeatable solutions built with our leading Enterprise Integration Cloud platform.”
Updates to the SnapLogic Partner Connect Program include training and education, aggressive reseller discounts and referral rates, solution incentives, a partner portal, and a tiered program structure.
The partner program updates come on the heels of continued global expansion and the addition of 11 new channel partners in EMEA.