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Kaspersky has launched its new UK Channel Partner Program in a bid to boost UK Channel profit margins. Providing a ‘world-class ecosystem of tools, new incentives and support for partners to make the most of today’s cybersecurity industry’, the new program is designed for value-added resellers in particular.
Kaspersky claims that the updated program will increase retained guaranteed channel margin of loyal partners up to 25 per cent. This increase is due to Kaspersky Lab giving more discounts to these partners (the first partner to interest an organisation in Kaspersky Lab’s products and broker a deal). Kaspersky Lab then also fully supports that deal post-sale, providing support and tools via the program.
“The changes we’re making to our partner program will help resellers boost their profits by protecting their margins,” sayid Russ Madley, Head of B2B Channel at Kaspersky Lab.
Offering discounts and support through Kaspersky Lab’s comprehensive partner team, the program also provides investment through lucrative deal registration and incentive offerings as part of the unique High Performance Club program (including driving experiences), which extends across the globe to over 3,500 clients.
John Inwood, partner account manager at Insight, said that he has seen strong profitability since partnering with Kaspersky. “Since forming the proactive partnership with Kaspersky in 2016, the channel account team has quickly made a strong impression supporting and proactively working with our sales teams to close down deals,” he said. “This has proved fruitful with significant traction across our sales floors, reflected in the growing opportunity pipeline and complemented by a strong increase in profitability over the last 12 months. We look forward to continued growth in 2018 and beyond.”
