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OnBuy has unveiled its Q4 marketing strategy with plans set to massively expand its 8 million-strong customer base, drive more sales for its sellers and solidify the company’s position as a household name.
As part of a wider marketing ramp up ahead of its global launch into over 140 countries, OnBuy claims it has secured an exclusive £1m deal with ITV and will reach over 44 million consumers across the nation. The TV campaign will be broadcast at both peak and off-peak times across ITV’s main channels (including ITV1, ITV2, ITV3, ITVBe and video on demand with ITVHub) in prime time slots throughout Q4, covering Black Friday and continuing into December to ensure maximum consumer visibility.
OnBuy has set aside a £5m marketing budget for Q4 (in addition to its existing marketing spend), ensuring continued success for its sellers and better deals for buyers. Alongside its major ITV campaign, OnBuy plans to unleash a full-scale marketing ramp up, with an aggressive increase in budget for social media, email and external marketing channels in addition to huge promotional events to drive further traffic.
After announcing an incredibly successful Black Friday 2019, where OnBuy created £1m in sales solely for its sellers, OnBuy’s ramp up in spend for 2020 is set to drastically increase visibility to draw more customers in than ever before and have an enormous impact on the site’s ever-growing sales. The scale up in spend comes earlier than anticipated for OnBuy – given the current uncertain economic climate, the online marketplace brought its plans forward in order to better support the 5,000 plus retailers that sell through the platform.
Cas Paton, OnBuy’s founder and CEO, said: “With our incredible 24,000% growth announcement, we know Q4 2020 is going to be huge for us so we’ve committed to making it even more of a success for our sellers. At the core of OnBuy is a desire to support businesses, especially in this uncertain climate, so we’re massively scaling up our marketing efforts to ensure we add even more value for our retailers who need the uplift.
“I’m incredibly excited to put OnBuy in front of over 44 million consumers through our exclusive ITV deal, and I’m confident that this increased exposure will cement our position as a trusted name in the eyes of both sellers and buyers.”
2020 has been OnBuy’s most successful year to date, having announced a record 24,000% growth (with 600% year-on-year growth for the second consecutive year), been acknowledged as the fastest-growing eCommerce site in the UK and secured £5m in Series A funding. The online marketplace has also seen monthly visitors trend at over 4 million, welcomed upwards of 400 new retailers on board every month, and won several major industry awards.
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