Facebook has announced the global rollout of Watch, a new platform for its users to find their favourite shows and video creators.
PCR sister title TVBEurope, which was on a European press call with the tech giant, reports that the Watch video service will also let users start conversations with friends, other TV show fans, and even creators themselves.
First introduced in the US a year ago, Facebook has been gradually updating the look and feel of Watch to “make the experience more social, and making it easier to see which videos friends have liked or shared, creating shows that have audience participation at their core,” reports TBVEurope, which says Facebook’s head of video Fidji Simo made it clear that the platform aims to build new video experiences that put people at the centre.
“Facebook Watch is different because it is built on the notion that video doesn’t have to be a passive experience, and can instead connect you with others,” said Simo. “With Watch we have built an interactive experience that gives you a new level of access and influence. You don’t just watch videos on your own, you can have a two-way conversation about the content with friends, other fans or even the creators themselves. You are truly part of the action.”
Facebook Watch will be rolled out in UK, Ireland, Australia, New Zealand and the US this week, with more countries to follow in September.