The move to online has caused the retail landscape to evolve, putting a growing importance on the relationship between online and traditional retail, warns Gekko Group’s MD Daniel Todaro.
“The omnichannel retail experience linking ATL (above-the-line: advertising to a large audience), online and retail into one seamless brand experience is affecting how consumers are interacting and buying into brands, and likewise changing how retailers are interacting with shoppers,” Todaro told PCR.
He also discussed why both retailers and shoppers need to be educated on new and emerging technologies.
“New concepts have meant the development of new brands and new categories, resulting in a need to educate sales staff and shoppers alike,” said Todaro.
“Think wearables, the Internet of Things, and smart devices – these categories are changing the game for all tech and IT retailers.”
Todaro, who has been involved with the tech and IT sectors through his work with various agencies and brands since the mid 90s, will be speaking at this year’s PCR Boot Camp conference and expo, where he will be discussing how retailers can help themselves by making the shopping experience more engaging for consumers and more profitable for the retailer.
Speaking about the importance of retailers attending an event like PCR Boot Camp, Todaro said: “It is important to keep abreast of the latest industry trends, getting an insight into what consumers will be looking to purchase in the next twelve months and beyond.
“It’s also an opportunity to discuss your approach to retailing with your peers, and a good occasion to make an annual assessment and stimulate ideas for forward planning.”
Gekko is currently embarking on some exciting projects with brands such as Google and Fitbit, and has evolved and developed strategically to retain some well-known brands such as Apple, Epson and Toshiba over the past 14 years.
Don't miss Todaro's talk at the 2016 PCR Boot Camp IT conference and expo on May 18th in London.
It's FREE for PC retailers and resellers to attend – for more info or to register, visit www.pcrbootcamp.com
There are only a few weeks to go until this year's PCR Boot Camp conference and expo at the Emirates Stadium takes place.
If you haven’t already signed up to attend for free, here are ten reasons why this event is not to be missed.