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In our Team of the Month section, we highlight some of the important faces from across the industry who perhaps aren’t always in the public eye. This month, we chat to Dell’s UK retail team.
Who’s in your team?
Jamil Nathoo, Richard Hughes, Faye Andrews, Steve Gater, Amit Sudra and Neil Ivory
What’s been your biggest successes of the past 12 months?
Over the past year we’re really proud to see our products back on retailers’ shelves after a three-year hiatus and therefore into the hands of more consumers. Customers view our end user and gaming products as highly desirable, so it’s great that our retail partners are able to help meet this demand.
What’s the best part of working in your team?
The Dell retail team is an important and strategic part of the UK and global Dell business. We have a long-term vision for Dell in the UK retail space and each member of the team is both key to achieving success in this market – and empowered to take the actions necessary to get us there.
What’s the hardest part of working in the tech industry?
Technology never stands still. This makes it both an exciting and challenging environment. Products and business models need to evolve to meet modern requirements and the ever changing needs of consumers. And we all know that consumers interact with brands very differently compared with just a few years ago. With the proliferation of peer-to-peer recommendations, they now have a much deeper understanding of a product’s worth, how it works and its strengths and weaknesses, all of which can then be shared at a touch of a button via social channels for the world to see. Therefore, we are well aware of how important it is to have a great product.
What are you working on right now?
It’s an extremely exciting time at Dell right now. We are about to roll out our consumer advertising campaign on TV and beyond in the lead up to the back to school season. The aim is to put Dell products in the hands of as many consumers as possible and to do this we need to ensure products are on shelves, retailers are well-trained and that there is sufficient demand for our products. The next few months are going to be tremendously exciting, so watch this space.
Dell UK retail team (from left to right)
Jamil Nathoo – general manager, consumer and small business, Richard Hughes – director, retail, Faye Andrews – manager, marketing, retail, Steve Gater – director, marketing, consumer & small business, Amit Sudra – account executive, retail, Neil Ivory – retail account executive, retail
What’s the funniest or most memorable memory of working in your team?
We are lucky to have part of our team based in Hyderabad, India. On one of our regular trips to the local office, the leadership team was invited to play in a cricket match against the local office team for charity. Let’s just say that the UK leadership team lacked a little in quality. The good news is that we raised a good amount of money for one of the local charities we support there.
What are your thoughts on the UK tech retail space right now, and your recent partnership with Currys/PC World?
Retail technology is an exciting space to be in right now. There are many different areas to work in and major players such as Currys/PC World to partner with. We are currently receiving a lot of consumer interest across the UK market and our global demand for products is reflected in meeting the needs of consumers, especially in the PC market, which is still a vibrant one.
Who makes the best cuppa?
It really depends on who you ask, but in my opinion Neil Ivory – he has the magic touch when it comes to making a proper English brew.
