Mark Dennis, Director of Rayleigh Computer Shop, discusses why it’s important to understand new solutions before introducing them to customers.
How and when did Rayleigh Computer Shop begin?
Rayleigh Computer Shop started off in August 2004 by current directors Mark Dennis and John Slassor. Our first shop was very small but was packed with all types of computer equipment and offered an internet café too! By 2007, we had established ourselves and soon moved to much needed larger premises with parking facilities just outside of town.
Have your offerings changed over time?
Yes, our business has changed. Our parent company, MJM Software Ltd, was formed in 1998 and was setup to sell bankrupt and overstock software at various computer markets all over the UK.
This industry was changing by the late 90s and so our company took a change of direction into computer repairs and upgrades, later we would introduce all aspects you would expect to find in your local computer shop.
What are your top selling products?
Notebooks and PC systems, BullGuard security products, ink cartridges and an array of computer peripherals including printers, keyboards, mice, headsets to name a few.
Is it becoming harder to sell security products?
Not really, most of our customers are mindful that security products are important, we are a BullGuard Advantage+ Accredited Partner and have been selling their products for many years.
It is important to test and understand new solutions. BullGuard Internet Security was trialled for many months before we introduced it and is now recommended to all of our customers, who tend to rely on us for good advice. On average nine out 10 opt for a security product when buying or having their system serviced with us.
How does your customer experience differ from other retailers?
We are very open and honest with our customers, I think if you speak to most independents this will always be the case.
Many customers openly admit that they are not tech savvy and need to feel comfortable when asking questions. We take our time and always listen to our customers, many have been familiar faces in our shop and we welcome them on that basis.
We help and offer advice where we can and follow up with our customers to continually keep that contact and encourage regular maintenance to their computer equipment at least on an annual basis.
What plans do you have in the pipeline?
We are looking to put together an ‘Open Day’ whereby our customers can drop in and enjoy a relaxed day finding out more about the products and services we provide, with a gaming zone set-up for the youngsters, and workshops on things like cyber security and building your own PC.
Address: Rayleigh Computer Shop, 92 The Chase, Rayleigh, Essex SS6 8QP.
Tel. 01268 774004