Life in the Channel – Neil Bramley

We talk to the Toshiba man about what it's like to be in the business for 20 years and what's coming up next
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Neil Bramley – Toshiba

How long have you been at Toshiba and what are your key responsibilities?

I’ve been at Toshiba for over 22 years, starting way back in 1995. My current role is tremendously diverse but can be driven down to a few key areas. First and foremost, I’m responsible for all aspects of sales and marketing, both to the Channel and end clients across the UK, Ireland, and Nordics, as well as the operational and commercial aspects of the business. We have over 30 years of experience within the European B2B PC market and have been dedicated to the Channel throughout this time, so determining the best solutions and programmes to continually support our distributors and resellers is of utmost importance.

What is your average working day?

There’s a lot of variety within the role, which is natural when overseeing multiple markets, a tiered partner programme and operations across both the commercial and personnel streams of the business. One constant though is my gym routine – every other day. Once in the office, I’ll check my emails before we sit down for a personnel and business catch-up. Then it’s on to the hustle and bustle of the day – which could entail evolving our verticalisation approach, attending meetings with potential new partners and clients, or enriching our staff development and training programmes.

What is the most surprising/unexpected thing that’s happened to you at work?

It’s always great to see the resourcefulness of individuals or teams, and just how collaborative and supportive the approach is. While not necessarily a surprise, this is a core element of the culture at Toshiba, so it’s wonderful to see it wholeheartedly embraced.

What is the best part of your job and why?

The greatest constant is change, and nowhere is this truer than in the technology sector. At Toshiba, we want to deliver even greater value and differentiation, with a firm focus on addressing the business needs of the future now. I love the excitement, challenges and opportunities that come with working towards such a goal. Our hardware devices are globally renowned and will always be a major part of our business, but we’re also innovating in areas such as edge computing, clientless solutions, and even quantum cryptography.

What is the biggest challenge of your job and why?

I’m an individualist and have always wanted to work with an individual in the most effective way possible. In my opinion, this is essential in enabling people to achieve their true potential, while also demonstrating that we as a business recognise the value of that individual. My frustration would be if we fail to acheive this in any way.

What plans have you got in the pipeline and what are you looking forwards to in 2018?

First things first – going skiing! I’m looking forward not only to hitting the slopes, but also some work-free time with my family and friends. From a professional perspective, we’ve got some great new propositions in the pipeline which makes for a very exciting 2018. We’re fully embracing the era of IoT and connected devices, and I’m looking forward to driving through client-true solutions in these areas.

How can people get in touch with you?

Both the team and myself are easily contactable via email – we’d love to hear from you at B2B@toshiba.co.uk

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