In the hot seat: Charlotte Waterworth, telecoms marketing manager, Sennheiser

Find out how Charlotte stopped Sennheiser releasing a product called ‘VD’
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This month we talk to Sennheiser’s Charlotte Waterworth about crocodiles and Copenhagen.

WHAT WAS YOUR FIRST JOB?
A paper round at age 13! Once a week I was up and about delivering the mid-week news to 700 houses. My first full time job was at BMW working as an apprentice recruitment assistant at the Group Academy in Reading. It was a year placement as part of my Business Management degree.

I thought I wanted to be in HR but the year gave me experience in marketing and I realised that was actually the area I wanted to specialise in. My first job after university was marketing executive at HP in the Enterprise Servers Storage and Networking division.

DO YOU HAVE ANY PHOBIAS?
Heights... It never used to affect me but the last few years I’ve had a real fear of looking out of windows from the top floors of buildings. Going on the Emirates Airline over to the 02 Arena a few weeks ago was not fun!

WHAT’S YOUR MOST EMBARRASSING OR FUNNIEST MOMENT IN THE INDUSTRY?
A few years ago our HQ sent over a few suggestions for a new product name. They are German and Danish so like to get a native English person’s view.

I had to explain why we couldn’t call the next product the Sennheiser VD – quite embarrassing! I copied my manager into the mail and the team haven’t let me forget it since.

WHAT’S THE STRANGEST THING YOU HAVE EATEN?
I went to a restaurant in London last year which served strange delicacies. I had crocodile for main (very chewy!) and chocolate covered scorpions for dessert.

WHAT’S THE BEST PLACE YOU HAVE VISITED IN WORK AND OUTSIDE OF WORK?
In work, the best place I have visited is Copenhagen. Our head office is over there so fortunately I get to go a couple of times a year. The restaurants, shops and nightlife are all great.

Outside of work, I would say Barbados – I got married there last year. The weather is fantastic, the beaches are beautiful.

WHERE DO YOU SEE YOURSELF IN THE NEXT FIVE YEARS?
A lot can change in five years but I would love to see myself at Sennheiser managing a team of marketeers.

The Sennheiser call centre and office team is growing and we’ll soon need to expand – not just our sales team but also the amount of marketing support to keep up with the growing demands. On a more personal level, perhaps a bigger house!

DO YOU HAVE ANY PETS?
I have a black cat called Rudi. We got him from a local rescue centre when he was five months old, he only has a stump for a tail (bless him) but is fit and well and doesn’t let it affect him.

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