Exclusive: Xerox VP on why the company is better with Fuji - PC Retail
Steve Hoover, senior VP and CTO at Xerox, goes over the company’s merger with Fuji

Ensuring that products and services make our customers’ lives better has been a singular focus for Xerox. In fact, innovation and customers are at the heart of everything we do.

For over fifty years, Xerox has been working with our Fuji Xerox partners to ensure we can improve the productivity and business processes of our customers around the world—helping them solve the challenges they face. Recently, Xerox entered into an agreement to combine with Fuji Xerox. To do this, I will continue to engage our partners, vendors and customers in understanding how we can help. Our teams will listen and we will learn.

This “better together” team will continue to drive a product and services portfolio that offers the solutions our customers around the world deserve. We will work to dissolve our partner barriers, inspiring and enabling the brainpower and passion of more than 6,000 researchers and engineers to create a unified team.

What is it about the combination that will help our customers? Is it because Xerox and Fuji Xerox perfectly complement each other with our technology? Customers will have access to a broader combined product portfolio and feel confident that they are getting the best product available for them, regardless of where in the world they are—whether it is Boise or Burma, Japan or Jakarta. Additionally, the new Fuji Xerox will have a fully unified supply chain, which will bring the products to our customers seamlessly across the globe faster than ever before.

The new Fuji Xerox will combine two leaders with world-class technological capabilities and cultures of innovation. Together, we invest nearly one billion dollars in research and product development and will lead the evolution of our industry. We will go beyond print as we know it today and drive change in important areas like inkjet, printed electronics, and printing on three-dimensional objects. In addition, our customers can expect advancements in artificial intelligence and analysis of text, image and video, device security and intelligent workplace assistants.

For customers of our office products and managed print services, we will continue to change the way work gets done. We will transform the experience of how people work, giving them freedom to solve problems, be more productive and take on new challenges. We will give customers the technology, apps, and solutions that go beyond simplifying or automating processes and create new ways of collaborating so people can connect and work from anywhere.

For graphic communications customers, we will give them the hardware and software to maximize the value of the printed page, and bring printing beyond paper so they can grow their businesses. We will be a leading innovator of print across documents, packaging, and industrial materials. We will help customers digitize applications, add new levels of personalization and value, and enter new markets.

We are not naïve, we know it will take work to dissolve the joint venture partner walls and integrate as a unified one-company team. We are combining two companies with powerful resources who know hard work and passion—highly skilled and talented employees, deep intellectual property and strong track records of great products and services. We have an unusual advantage in our shared commitment to meeting the needs of our customers, and innovation being at the core of our companies.

So, as I hit the road and continue listening to customers, I want them to feel how I feel. Energized and excited by what the new Fuji Xerox will bring to them. Change is here and the new Fuji Xerox will help make it easy, elegant and possible.

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