Dell is hosting an event for more than 230 partners as it ‘demonstrates further commitment to the channel’.
Partners are invited to Malta for the firm’s annual Dell Security EMEA PEAK16 event. Attendees will hear from Dell’s senior leadership and attend business and technical breakout sessions designed to:
- Help partners increase their security sales year-over-year
- Develop strategies and solutions to help grow their security practices and enhance profitability
- Educate partners on up-sell and cross-sell opportunities within the Dell Security portfolio
A big focus at the event will be the growth and strength of the PartnerDirect Program for Dell Security.
With the goal of ensuring the best possible partner profitability, Dell Security is announcing several enhancements to its partner programs. Included are elements that reward partners for the value they add to identifying, selling and implementing Dell Security Solutions.
Updates to Deal Registration include recommended discounts of up to 40 per cent off list price and a newly lowered minimum deal registration threshold to approximately $5,000 to better suit its channel partners in the SMB space.
Incremental discounts will also be available to partners with technical capabilities who leverage the Dell Security programs to deliver a proof of concept to their customers.
New strategies for sustained partner sales and technical enablement are also being announced including expanded curriculum and delivery options. A new sales accreditation program recently rolled out to the Dell Security sales teams is now being made available to all Dell Security Partners in July 2016.
Designed to help continue driving the momentum behind the 30 per cent increase in Dell certified Network Security partners over the last year, the program covers the full Dell Security portfolio and includes online learning, tools, training and accreditation.
“Our mission at Dell is to help our partners succeed and the Security EMEA PEAK16 event is a core part of our security strategy. With solutions such as the Dell SonicWALL SMA 100 series 8.5 OS we’re ensuring partners can give their customers the tools they need to fend off today’s shapeshifting threats. At Peak this year we’ll be able to further equip our partners with the tools and capabilities they need to succeed,” said Curtis Hutcheson, vice president and general manager at Dell Security.