Westcoast expands mobility business with M3 Mobile signing

Distributor Westcoast has signed an agreement with fast-growing ruggedized mobile device vendor, M3 Mobile. 

The Korean-based firm is a global leader in the design and build of high quality and handheld computers for businesses. Its product portfolio includes durable smartphones and PDAs aimed at enterprise customers – particularly in logistics, retail and field services.

Darren Seward, head of mobility at Westcoast, said: “M3 Mobile is a rising star and a great fit for an ambitious company like Westcoast. Everyone knows we’ve been building our mobile proposition over the last year or so and adding the very best in ruggedized devices carries on the momentum.”

He added: “This is a great opportunity to increase our foothold in the enterprise mobility market. It means we can offer even bigger and better solutions through our partners and extends our reach into more verticals – particularly those that need scalable solutions based around rugged devices for their employees.”

“Westcoast can enhance the value of the proposition for the reseller through our range of mobility services such as Mobile Device Management, security, cloud, Insurance, trade-in and financing options.”

Paul Johnston, sales director UK at M3 Mobile, said: “We are really excited to be working with Westcoast. We’ve seen how the distributor is creating waves in the mobility market providing highly credible enterprise solutions. 

“Our portfolio of exceptionally-built, well-priced ruggedized devices fit beautifully within the Westcoast proposition and offer attractive margin potential for its partners.”

M3 Mobile manufactures all its products at its own factory in South Korea. Its end-customers include DHL whose 15,000 field employees use M3 smartphones and PDAs on a global basis. Other large customers include Domino’s, BP, Vision Express and Jaguar Land Rover.

This announcement follows swiftly on from last week’s news that Westcoast had signed a deal with networking services provider Juniper Networks, and is the latest in a series of high-profile partnerships for the Reading-based distributor.

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