Tenda signs distie deal with Ci

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Jon Atherton landscape

Jon Atherton – Director, Ci Distribution

Tenda has signed a UK distribution deal with Ci Distribution that will see Ci's partners supplied with the networking vendor's full range of products.

Founded in 1999, Tenda is a recognised leading supplier of networking devices and equipment. Tenda has committed to delivering easy-to-install and affordable networking solutions, offering innovative, cutting-edge products to realise people’s intelligent life. Tenda opened its UK office in 2017 and its growing team are supporting distributors in the UK and Ireland with innovative technology.

“Ci Distribution has made a strong commitment to help Tenda get our products into the channel faster,” said Jamie Plumridge, Tenda’s commercial director for UK and Ireland. “They have the resources and commitment to help us grow and further advance our channel strategy while delivering exceptional service to our reseller network.”

“Tenda’s direction and product line innovations are a winning combination as Tenda continues to gain momentum worldwide with their meshed home-coverage Wi-Fi offering,” added Ci Distribution director Jon Atherton. “We offer the economies of scale, ongoing infrastructure investments and long-term strategic direction to keep pace with the rising demand for Tenda and the growing Nova product range.”

Ci Distribution is establishing a business focus on Tenda solutions and the requirements of Tenda-authorised resellers, which will include cross-divisional support from dedicated sales, product marketing, marketing services and technical support personnel. A comprehensive marketing programme is being implemented covering the range of devices with a specific programme around the Nova MW series of meshed whole-home WiFi devices from Tenda in the UK

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