Target reports record sales for seventh consecutive year

The Yorkshire-based distributor recorded sales of £27.4 million for the year to March – up from £26.6m last year
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Distributor Target Components has ended its financial year to March 2016 with record turnover.

The firm reports that this is the eighth consecutive year of organic sales growth and seventh consecutive year of record sales.

The Yorkshire-based distributor recorded sales of £27.4 million for the year to March – up from £26.6m last year.

Managing Director Paul Cubbage believes the results are more satisfying in the context of market conditions.

“March 2014 saw us grow from £21.5m to £25.5m, and March 2015 topped that. But both were helped by high demand in the first half of 2014 due to the end of XP support,” he said.

“Our primary focus this year, after seven previous years of growth, was to consolidate – to strengthen the management team and invest in the infrastructure to deliver future growth.

“To hit record turnover against this backdrop is testament both to the quality and commitment of the team and to the loyalty and continued support of our customers,” he added.

At the end of last year, Target declared that a majority of PC indies are getting their pricing wrong.

“Indies overlook the link between price and quality,” commented Cubbage, after revealing that two thirds of indies under-price by 15 per cent on average, compared to the free market.

Cubbage also spoke about how resellers and indies should place higher value on their business in an opinion piece on the subject, which you can read in full here.

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