PCR Tech and IT retail, distribution and vendor news
MSI, a world leading brand in gaming hardware, has announced its new distribution partnership with Ci Distribution. The deal will see Ci’s partners have access to MSI’s wide range of mobile gaming and workstation solutions.
“MSI is a fantastic addition to Ci Distribution’s ever-expanding portfolio,” said Jon Atherton, Ci Group Commercial Director.
“I am always proud to witness our customer base growing from strength to strength. As reseller specialists, having a partner whose speciality is in gaming devices allows us access to a wider variety of verticals. We are very much looking forward to working with MSI, and are excited about what the future holds for both parties as a result of this great partnership.”
Ci Distribution has been supplying its way to greatness for over 20 years. Established in 1990, Ci earned worldwide industry respect as a supplier and distributor of a wide array of hardware devices. In 2014, Ci began to invest in a new vein of specialisation; namely, distributing ruggedised client and solution devices specifically to the b2b marketplace, Ci Distribution is now considered to be a premier distribution supplier in the UK and across EMEA. Due to this success in B2B, many traditional IT brands are now distributed by Ci, representing part of a portfolio of 25 key brands.
“CI-D’s distribution partnership will leverage our B2B focus for MSI, the focus and client set are perfect match to assist the further growth of MSi in gaming and Workstation,” added Andrew Smith, MSI UK Notebook distribution manager.
