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Ci Distribution expands portfolio with three new Channel partnerships - PC Retail

Ci Distribution expands portfolio with three new Channel partnerships

The Basingstoke-based IT distie has expanded its product range in a number of directions by tying up deals with ARCTIC, BullGuard and Silicon Power
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Ci Distribution has teamed up with three new Channel partners as it looks to add to its product portfolio. The Basingstoke-based IT distie has expanded its product range in a number of directions by tying up deals with ARCTIC, BullGuard and Silicon Power.

Swiss company ARCTIC specialises in quiet cooling systems for desktop PCs, while BullGuard provides IT security systems and Silicon Power manufactures memory and storage solutions.

Iain Gillogaley, business manager at Ci Distribution said that the new partnerships reflect the rapid growth that the company has seen over the last few years. “As a company our portfolio is growing rapidly and we are excited to announce these three new partnerships,” he said. “The ranges offer some key benefits, such as the revenue share from BullGuard. All three brands are market leaders in their respected areas and add value to our current vendor card.”

And it is not just the team at Ci Distribution who are happy to have tie up the new deals. Peter Janowski, sales director at ARCTIC said: “ARCTIC is very excited about the partnership with Ci Distribution. Ci Distribution is a strong distribution partner with an excellent reputation whose experience and expertise will enable us to support new and existing customers, strengthen our brand and expand our sales in the region. We look forward to collectively growing our business together.’

Meanwhile, head of global sales at BullGuard, Steve Hicks, said that the partnership will allow the security expert to continue to develop its systems. “This partnership is a very exciting mutual opportunity and fits perfectly with our strategy and growth plans going forward,” he said. “Ci Distribution’s customers will gain industry-leading consumer security solutions, as well as access to our industry-leading revenue share programme which provides real cash for them to reinvest into their businesses.”

Rui Pereira, country manager of UK and Ireland at Silicon Power added: “Silicon Power is very excited to be working with Ci Distribution. We believe that together we will offer better value to both their commercial and industrial customers. Ci Distribution is a well-respected and successful distributor which we’re very happy to be associated with.”

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