Telford-based distributor GNR has announced its new contract with worldwide renowned Power Supply and PC Case manufacturer Chieftec. The brand is known for manufacturing high quality products while maintaining flexibility to meet the increasing demands from customers.
Chieftec has over 30 years manufacturing experience with its own plants located across Asia and cover the entire production scope enabling the flexibility, innovation and efficiency of production, resulting in high quality products at an attractive price point.
GNR managing director, Dave Stevinson commented: “Chieftec are a legendary manufacturer with decades of experience manufacturing for other leading brands. It is pleasing to understand their vision for the UK and we are looking forward to assisting them in their ambitions.”
The partnership with GNR launches the brand into the UK market. The brand is extremely successful in European markets such as Germany and Central Europe, winning an abundant of awards for its vast product line-up.
Maurice Lahmar, Chieftec sales manager added: “I have been adopting a market by market approach across Europe and it is now time to focus on the UK. After a lengthy market review we chose GNR as our partner due to their marketing expertise, dna in this sector and the mutual ability to execute on our shared goals.”
The addition of Chieftec into the GNR vendor portfolio bolsters the distributor's PC component category, fulfilling the demand of its customers. GNR will distribute the full range of Chieftec’s Power Supply, PC Case’s and accessories, offering resellers a diverse portfolio of products to cover all solution requirements.
“Our vendor strategy in hardware is to align closer to the genuine high quality manufacturers with a long term vision – Chieftec symbolise this strategy,” says Paul Shelley, PC Components general manager.