PCR Tech and IT retail, distribution and vendor news
ADATA Technology, a vendor of high performance DRAM modules NAND Flash products and mobile accessories has announced its partnership with distributor Tech Data. This new distribution deal will raise ADATA Technology’s profile across the UK market.
ADATA Technology’s diverse portfolio of products also includes portable power for mobile devices and LED lighting: “ADATA is a well-known and trusted name amongst original equipment manufacturers (OEMs) and retailers, so it’s a great addition to our range. It has a really impressive and comprehensive range of memory and storage products covering every consumer and commercial need,” Adam Lee, category manager for PC components at Tech Data said.
“The addition of ADATA to our portfolio means Tech Data can offer system builders, retailers, and commercial resellers even more memory and storage options for new builds and upgrades. In the current market climate, that’s an important advantage.”
Tech Data generated $26.4 billion in net sales during what was a very successful fiscal year that ended in late January 2016: “We are delighted to be partnering with Tech Data. It is important for us to align the ADATA brand with distributors that allow greater coverage and help support the existing customer base with new products. We are happy to expand our presence in the UK and look forward to working with Tech Data to quickly enhance ADATA awareness across the customer base,” Dave Taylor, ADATA UK country manager for sales and marketing said. “We believe the partnership is an exciting prospect that complements our current channel presence.”
