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Opinion

5 marketing trends to boost customer engagement

Sud Kumar, marketing director at digital marketing agency Origin, reveals his marketing predictions for the next half of 2019 and beyond… New technology trends are continually emerging and contributing to the collective noise around marketing and advertising. This makes reaching and engaging customers difficult for your software and technology business. …

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Is your marketing platform really open? 

Customer experience (CX) is one of the leading ways that marketers seek to differentiate their brands these days. A brand’s success is becoming increasingly dependent on how quickly and effectively they can tap into new marketing channels including voice assistants and mobile apps to reach their intended audience. But are today’s …

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“UK’s homespun Amazon Tax won’t save the high street”

E-commerce home delivery specialist ParcelHero has spoken out about Chancellor Hammond’s decision to push for an international tax on web giants at the G7 Finance Ministers’ meeting, and his earlier announcement of a new independent British ‘Amazon Tax’. “In the dying days of this Cabinet, the current Chancellor is still determined …

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Education deserves more and managed print services can deliver it

Michael Coulson, Founder and MD of managed print services comparison platform ManagedPrintCompare.com, explains why MPS resellers need to angle their approach to education carefully. It’s often said that a good education is something which you can never take away from a person. Therefore, establishments which provide that education should be …

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“The speed of change in technology must be embraced, not feared”

Sean Farrington, SVP EMEIA at Pluralsight, discusses why companies must be prepared to invest in technology skills if they want to keep ahead of the curve and remain competitive. Last year, the number of UK businesses which entered bankruptcy hit a four year high, meaning one in every 213 companies …

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How retailers can tap into Edtech

With the back-to-school retail market worth some £1.45bn in the UK, Dan Todaro, Managing Director of field marketing agency Gekko, looks at how retailers can expand their sales within this sector… The UK is leading the adoption of digital technology in education with schools allocated an estimated £900 million in …

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One strike and you’re out: why marketers must get CX right first time

With consumers now demanding an enhanced digital experience more than ever, Lynne Capozzi, CMO at Acquia, looks at how marketers can operate in the modern climate. One of the great things about technology is that it has raised all of our expectations. Once upon a time, people worried that controlling their …

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How important is it to diversify your offerings?

Industry community Tech For Techs asks its members what new areas they have branched out into and why diversifying their offerings have helped them generate more business. CORMIE CORMISON, CROSSHAVEN COMPUTERS “Moving as many business customers as I can to MSP. With me fitting more and more SDDs, I’m less …

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Agile transformation is about adapting and evolving to customer demand

Shaun Lynn, CEO at Agilitas, looks at why a company must be able to evolve and make changes to its current ways of doing business. It is often said that the only constant is change, something that seems especially appropriate in today’s tumultuous political climate. This age-old saying is particularly …

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The future of retail: How fingerprint biometrics can optimise the retail experience

David Orme, Senior Vice President at IDEX Biometrics, explores how fingerprint biometric smart cards are the answer to securing loyalty accounts and optimising the retail experience in a challenging environment. The need for fingerprint biometrics in retail has never been more acute. While traditional high street sales continue to decline, …

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