Opinion

VR and AR can offer new ways of customer engagement

Kelly Goetsch, chief product officer of commercetools, outlines how AR and VR can offer entirely V new possibilities for brands and retailers to engage with their customers. Virtual reality and augmented reality have suffered from a bad dose of over-hype in recent years. The market for VR headsets has been …

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The growing bond between print and retail

Today, it is vital for the retail industry to adapt according to changes in shopping habits, and key trends of consumers. To meet these consumer demands, businesses are dependent on developments in technology and print to maintain high levels of operational efficiency. Upon speaking with industry leaders and partners at …

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Remote working: Rethinking the 9-to-5

Preben Fjeld, General Manager of Lenovo UK and Ireland, looks at how the benefits of flexible working can be felt throughout the whole company. There is a major shift happening in the traditional workplace, driven by both technology and humans. We’re working more creatively, from new places, and collaborating with …

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The importance of Gi-LAN in the 5G world

Adrian Taylor, Regional Vice President of Sales at A10 Networks, looks at the challenges service providers are facing as more and more devices are connected to the internet. The number of connected devices is on the rise, growing 15% or more year-over-year and projected to be 28.5 billion devices by …

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The classroom of the future: through the lens of VR

Richard Henderson, Director of Global Education Solutions at Lenovo, discusses why exposing students to working with VR and AR could be essential to their development. Digital transformation is happening across all industries, not least the education sector. Wrapped in this transformation is the growing role of Virtual Reality (VR) technology …

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Industry reacts to UK gov’s smart device security warning labels: “It’s a good start but more needs to be done”

The UK government has outlined a new proposal that will force all smart TVs, smart tech and IoT products to carry a warning label telling consumers how easy they are to hack. These products could be banned in the UK if they fail to tell consumers whether they meet basic …

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“Great deal of fuss but no real evidence” – UKFast CEO blasts USA’s anti-Huawei campaign

The UK government has reportedly approved the supply of equipment by Chinese tech firm Huawei for the new 5G data network. This is despite security warnings from the US, which is urging the UK and its other allies in the “Five Eyes” intelligence group (Canada, Australia and New Zealand) to …

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The background voices of digital transformation

Robert Allen, European Director of Marketing and Technical Services at Kingston Technology looks at how data centers have become the world’s biggest consumer of memory… New product features are often designed so the user is unaware of their complexity, usually only by enabling a single toggle switch or checkbox. This …

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Creating a successful IoT initiative

Nick Sacke, Head of Product and IoT at Comms365, outlines why collaboration is key to creating a well rounded business case for a successful IoT deployment… Industry analysts are predicting great things for IoT, with statistics from Vodafone stating that the number of IoT adopters around the world has more …

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The golden opportunity of chatbots

Karen Waters, Product Director at Engage Hub, looks at how chatbots can be used to improve customer experience. The chatbot has come a long way since ELIZA was developed in 1966. Improvements in NLP (natural language processing) and automation mean that they are now able to engage in meaningful, flowing …

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