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How consumer awareness is driving brand sustainability

James Murphy, Head of Marketing at Kondor, looks at how consumer demand for eliminating single-use plastic from their packaging has risen and why brands and retailers need to listen up. Plastic waste has become a hot topic for government, brands, retailers and consumers, fuelled by programmes like the BBC’s Blue …

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Are you visible? How cybersecurity businesses can navigate mainstream media

Michael Breeze, Group Head of Marketing at QBS Technology Group, offers up advice on how cybersecurity businesses can be a reassuring presence in an often-threatening environment. The cybersecurity business continues to be fast-moving and rapidly changing. Worldwide spending on information security products is rising 8.7% year-on-year according to Gartner. Working …

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The good, the bad and the ugly of network security implementation

Thorsten Kurpjuhn, European Security Market Development Manager at Zyxel, looks at why having top-class network protection is simply not negotiable any more. If ever there was a modern version of the old American wild west, it’s the world online. Too often, the internet and devices connected to it generate spaces …

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Cybersecurity-as-a-service: opportunity or threat for channel partners?

Ed Baker, Senior Director EMEA Partners at McAfee, discusses the opportunity for agile MSPs to meet a clear customer need for cybersecurity-as-a-service. The uncomfortable truth is that despite increases in security education and technology spending, data breaches continue to soar. In fact, recent research from McAfee revealed that 47% of …

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How rogue bots target and misuse our online information

Patrick Krupa, Founder and Head of Product at SmartFrame, looks at the ways rogue bots target our personal online information and why putting protection in place is imperative. We like to imagine that the internet is made up of just human users. But in reality, a large portion of the …

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5 steps to building a digital contingency plan

Antony Edwards, COO of Eggplant, outlines what procedures retailers should put in place before they launch a website. When a new store is set to open on the high street there are a number of procedures in place to ensure that it can provide the ultimate customer experience. For high-end …

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6 ways to address the imbalance in tech investment

Tech Manchester Executive Director Patricia Keating has made it the organisation’s mission to spearhead initiatives that increase support and resources available to startups in the region and beyond, with a focus on supporting female founders. Here, she outlines how tech and investment ecosystems can address the gender imbalance… Did you …

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How manufacturers are overcoming the digital innovation deficit

Nick Pike, VP of UK&I at OutSystems, looks at how manufacturers can counter the digital innovation deficit to become faster, more agile and more open. Manufacturers are facing an unenviable sea of challenges as they bid to realise the opportunities of Industry 4.0. The businesses achieving the greatest gains in …

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5 marketing trends to boost customer engagement

Sud Kumar, marketing director at digital marketing agency Origin, reveals his marketing predictions for the next half of 2019 and beyond… New technology trends are continually emerging and contributing to the collective noise around marketing and advertising. This makes reaching and engaging customers difficult for your software and technology business. …

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Is your marketing platform really open? 

Customer experience (CX) is one of the leading ways that marketers seek to differentiate their brands these days. A brand’s success is becoming increasingly dependent on how quickly and effectively they can tap into new marketing channels including voice assistants and mobile apps to reach their intended audience. But are today’s …

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