News

Shoppers reveal top factors motivating a ‘considered purchase’: Engage the senses, think price and expert advice

As retailers gear up for the peak of Christmas shopping, shoppers have revealed the top factors that would make them contemplate a considered purchase at retail. According to the survey of 2,000 respondents carried out by OnePoll on behalf of field marketing and retail experience agency, Gekko, the top factor driving …

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Anzu and Comscore Announce Low Invalid Traffic Across Mobile In-Game Ad Campaigns

Nine months after Anzu added Comscore’s digital campaign measurement to its reporting, the two companies have announced an average Invalid Traffic (IVT) score of 0.4% across all mobile in-game ad campaigns run by Anzu since the implementation. IVT is any activity that doesn’t come from a real user with genuine …

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Qualifio revamps loyalty with launch of new platform: Qualifio Loyalty

Qualifio has launched its second product, Qualifio Loyalty. It can be used with its data collection platform, Qualifio Engage, Qualifio Loyalty allows brands to create a rewards based loyalty system for their audience. Importantly, Qualifio Loyalty also enables brands and media to segment customers by level, based on their interactions …

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Wipro and Celonis Launch Supply Chain Command Center Solution

Wipro Limited and Celonis, have launched the Supply Chain Command Center. The solution enables companies to automatically identify and fix process bottlenecks and inefficiencies, gain business insights, open new growth opportunities, manage risks and maintain business continuity even in disruptive times. It improves the supply-chain efficiency by working across the …

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PNY X-PRO 90 UHS-II SD Cards Capture 8K Video

The PNY X-PRO 90 line of UHS-II SD Flash Memory Cards feature V90 Video Speeds and leverage the latest in Ultra-High-Speed technology, UHS-II. Designed for write-intensive applications such as 4K and 8K videography, these SD cards are ideal for when maximum bit rate and maximum frame rate are necessary. UHS-II …

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Cherry’s two wireless mice with rich feature set

Cherry’s MW 8C ADVANCED and MW 8C ERGO mice have a high-precision sensor that works on almost all surfaces – even glass and 4K monitors. Switching between 600, 1000, 1600 or 3200 dpi resolution levels is effortless with the DPI button. The built-in lithium-ion battery is fully rechargeable via USB-C …

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ConnectWise acquires SmileBack

ConnectWise has acquired SmileBack, a customer experience solution provider. The acquisition will pair ConnectWise’s IT solution provider software and services platform with SmileBack’s feedback system. SmileBack’s surveying and reporting tools provide instant feedback enabling businesses to see data, analyse the information and take meaningful action to improve customer satisfaction, net promoter …

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Tech Data acquires ATTCO and it’s subsidiary EKM  

 Tech Data has acquired specialist hosted platform provider Advanced Technology Trading  (ATTCo) and its subsidiary EKM Global Limited (EKM). ATTCo’s online platform – which is integrated with Tech Data’s ecommerce tools enables end customers to manage an automated, easy-to-manage, end-to-end process for hardware, software and services subscriptions. Meanwhile, the EKM solution enables …

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Network Group partners with mental health charity, Andy’s Man Club, to break down stigmas in tech community

Last month, Network Group hosted its Exhibition, Gala & Awards. Chosen charity partner for the event was, Andy’s Man Club, a mental health charity offering free-to-attend nationwide talking groups for men who are going through an emotionally turbulent time. Andy’s Man Club was started by former Leeds Rhinos player Luke …

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VIP UK Supports Warrington Youth Zone

VIP UK has become a Founder Patron of Warrington Youth Zone, driven by the core ambition to facilitate a positive impact on the young people of Warrington. Open 7 days a week for young people aged 7-19, and up to 25 for those with additional needs, Warrington Youth Zone will …

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