Interview

The NAS manufacturer’s Business Development Analyst discusses upcoming expansions to its surveillance and high-end rack solutions, reveals how Synology is adapting to changes within the storage and security sectors, and explains why prevention is always better than cure. Tell us about your career in the industry and your current role …

The PR Room discusses being at the forefront of smart home PR and how the industry has changed in the past 16 years since the family-oriented business began. How and when was The PR Room formed? Sarah Chard, who has 22 years of in-house and agency experience in both B2B …

Cybersecurity software and services have traditionally been thought of as a way to block an incoming attack or threat, but as the rise of IoT has created a whole new sector of connected devices – ranging from fitness trackers, to smart appliances, to business hardware – the security industry is …

PR firm Channelstar Media reveals how they founded the company, why building relationships in the channel is still important, and how Rambo the cat helps out when things get stressful. Who makes up the team? Essentially, Simon Meredith and Neville Street. Both of us have worked in media or media-focused …

Starboard Solutions vice president Michelle Bulbring discusses her thirst for interactivity, why the company’s touch technology is ideal for learning, and outlines plans for new product launches in 2020. Tell us a bit about your work history and your current role I’m the vice president of StarBoard Solutions Limited, and …

Gerald Ratner is the entrepreneur who infamously said in 1991 that, while it was true a pair of gold earrings sold at his Ratners store cost less than a prawn sandwich from Marks and Spencer, they would probably not last as long as the sandwich. His empire subsequently collapsed, but …

In amongst global concerns over CPU shortages, Britain’s Brexit-induced economic concerns, and the on-going challenges both online and high street retailers are facing, it would be easy to assume most tech manufacturers would be proceeding with caution when selling to consumers and businesses. Considering the numerous retail reports of late …

The Synaxon UK Member Conference 2019 signalled a ‘new start’ for the channel service group – Mike Barron, Channel Director at Synaxon UK, told PCR about the conference and the investment that is being made to expand the team and deliver new service to its members. The Synaxon UK Member …

London-based marketing agency Agent42 reveals how it stands out from the crowd with a flexible and trustworthy approach to its staff as well as its clients. Who makes up the Agent42 team? From the core team based in the UK, Linda Hassall and Lauren Tauben are the company directors. Linda …

Dynabook’s Head of Sales, Marketing and Operation for Northern Europe talks about his experiences working in the channel and explains the reasons behind the recent company name rebranding. Tell us a bit about your work history and your current role… I’ve spent most of my career working in the IT …