Gaming Spotlight

InMobi and AdInMo Partner to Connect Brands and Mobile Gamers

AdInMo has announced a partnership with InMobi, which will enable InMobi to offer InGamePlay brand advertising to its buy-side clients. In a recent study by Pocketgamer.biz 75% of mobile game developers were found to want to use ads that do not interrupt gameplay and risk impacting player engagement. As such, 2021 is set …

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PCR March issue how to get involved: Esports special

The March 21 issue of PCR, which hits desks at the beginning of March, will focus on the evolving Esports industry. We will be covering: Current state: esports market The importance of gaming security Here’s how to get involved:  We are looking for opinions, Q&A’s and analysis around the sector …

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In-game cookie-less consumer advertising through Anzu.io and Digiseg partnership

In-game advertising solution specialist, Anzu.io is partnering with Digiseg, a Copenhagen-based company, to bring cookie-free data to in-game advertisers. Ad-blocking is on the rise and third-party cookies are about to become obsolete, making it infinitely harder for advertisers to find and reach the right audiences. Digiseg is prepared for the …

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R.A.T. DWS wireless gaming mouse from Mad Catz

Mad Catz Global’s new R.A.T. DWS wireless gaming mouse is equipped with the hyper-responsive 2ms DAKOTA mechanical switch, diversified accessories, and a 16K high-end sensor, R.A.T. Featuring advanced tracking ability, and longevity R.A.T. DWS is fully customisable and can be enhanced with additional modular accessories. Its adjustable palm rest and swappable …

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Genba Digital partners with NortonLifelock

Genba Digital will be providing cyber security and optimisation for gamers across the NortonLifelock catalogue, which includes ‘360’ and ‘Gaming’ products. Having established successful global partnerships with 70+ games publishers over the past 5 years, the partnership with Norton is an illustration of Genba’s drive to constantly evolve its content …

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ASUS’ new GeForce RTX 3060 Ti series graphics cards

The new ASUS series of graphics cards that debuts with the latest NVIDIA GeForce RTX 3060 Ti GPU includes five new models: ROG Strix, TUF Gaming, ASUS Dual, ASUS Dual MINI and ASUS KO GeForce RTX 3060 Ti. These new graphics cards bring buffed-up cooling, PCBs and power designs to …

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AppsFlyer report shows major growth for mobile gaming sector as demand for gaming apps soars by 45% globally in 2020

AppsFlyer has released The State of Gaming App Marketing – 2020 Edition, a report examining the growth of the mobile gaming industry during the first three quarters of 2020. The report analysed 9.2 billion app installs to provide marketers an in-depth analysis of global data-driven insights, industry trends, and growth …

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Western Digital launches three new WD_Black products

Western Digital Corp.’s trio of new WD_BLACK storage solutions includes its first NVMe solid-state drive (SSD) with next-gen PCIe Gen4 technology, a fully bootable Gen3 x8 add-in-card and a Thunderbolt 3-powered NVMe SSD gaming dock, each offering RGB lighting options. “As game developers move towards creating immersive titles that require …

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