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Analysis

2020 will be a smarter year for retail

Gekko Field Marketing’s MD Daniel Todaro looks at how smart tech is set to make a big impact across the retail channel this year. We know that smart home technology has revolutionised the way we live at home and according to PWC’s recent white paper, Connected Home 2.0, £10.8bn will …

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Could 2020 see the death of the password?

With millions of workers returning to work after Christmas and New Year, each one will have to remember an average of 27 passwords. Many of these will have been forgotten over the break, causing employees to not be instantly productive as they waste time calling IT helpdesks to help them …

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Diversity in tech: Creating a winning workforce

Over the years, the industry we work in has often been criticised for its lack of diversity. Traditionally, tech and IT was seen as a boys’ club. But we have seen a shift over the past decade, where more women are taking up managerial and exec roles, companies are understanding …

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XR market expected to grow to over $30bn by 2030

A new IDTechEx report on AR, VR and MR products has found that the market will be worth over $30 billion by 2030. The report by technology analyst Dr. Charlotte Coles discusses the technology, market, and players of the past, present and future. XR, or extended reality, products are at …

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Half of women in tech feel the gender pay gap is still an issue

New research from Ivanti has found that the majority of women who work in the technology industry are still experiencing inequality when it comes to salary and career progression. The Ivanti Women in Tech Survey 2019 surveyed over 800 women about their experiences and priorities working in the technology industry. Despite the …

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ParcelHero predicts a “Christmas crush” with 3 “Super Saturdays” before Christmas

The final Saturday before Christmas has become known as ‘Super Saturday’ as Christmas shopping, both in store and online, reaches a crescendo.  A quirk of the calendar means that December 2019, for the first time in four years, has just three Saturdays rather than four, before Christmas. That will turn …

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Black Friday: “The retailers who came out on top were as smart as their customers”

With the dust settling on another record-breaking Black Friday, Bloomreach data suggests that consumers were eager to get their Christmas presents early this year. Based on this year’s data, Bloomreach discovered the most popular shopping times in the UK, with 28% of shoppers hunting for bargains during their mid-morning work hours …

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Online safety key to attracting consumer spend on Cyber Monday

The latest KPMG research has found that over half of British consumers (55%) say they would be less likely to use an online retailer over the Black Friday and Cyber Monday weekend if they knew it had been previously hacked and/or suffered a data breach. Comparatively, female consumers demonstrated a …

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Black Friday: Retailers must prioritise security as record-breaking sales shift online

Today marks the biggest sales event on the retail calendar, Black Friday, with 2019 set to break records. Black Friday – originally a one day in-store event with its online counterpart on Cyber Monday – has experienced a colossal shift to online in order to meet changing consumer habits and appetite for convenience. Since …

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Can collaborative retail save our high streets? Consumers urge independent retailers to merge to survive

New research from Gekko has revealed that 73% of UK consumers think independent retailers should collaborate. The ‘Collaborative Retail’ report features comments from over 2,000 UK adults, and has found that many believe independent retailers should “think creatively and work together” to avoid going to the wall and revitalise beleaguered …

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