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Analysis

Black Friday: Retailers must prioritise security as record-breaking sales shift online

Today marks the biggest sales event on the retail calendar, Black Friday, with 2019 set to break records. Black Friday – originally a one day in-store event with its online counterpart on Cyber Monday – has experienced a colossal shift to online in order to meet changing consumer habits and appetite for convenience. Since …

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Can collaborative retail save our high streets? Consumers urge independent retailers to merge to survive

New research from Gekko has revealed that 73% of UK consumers think independent retailers should collaborate. The ‘Collaborative Retail’ report features comments from over 2,000 UK adults, and has found that many believe independent retailers should “think creatively and work together” to avoid going to the wall and revitalise beleaguered …

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Preparation is the new Black (Friday): Advice from tech experts on preventing website crashes

On Thanksgiving weekend every year, millions of shoppers take to the internet to ‘online-shop’ for the best deals on products and services, from lipsticks to insurance policies. The high volume of web traffic on companies’ websites is a recipe for causing all manner of problems – take Amazon’s website crash …

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KPMG reports weakest UK tech sector growth for nearly 4 years

Business confidence, growth and sales volumes are in decline, according to KPMG’s quarterly survey measuring the strength of business activity across UK technology sector companies. The latest survey reveals a downturn in new work across the tech sector for the first time since the middle of 2012, due to softer …

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Homepage improvements: How retailers can boost website sales during Black Friday

Last year, Black Friday was yet another record-breaking shopping event. Barclaycard reported that transactions were up 10% year-on-year by 3pm on Black Friday itself, and Springboard reported that online sales had reached a 46% year-on-year increase by just 4pm. However, sales started way before then, with retailers disclosing deals over …

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Click and Regret: How physical retail can encourage more mindful purchases

With Brits wasting over half a billion pounds every year online on unwanted goods, Gekko’s Daniel Todaro looks at why shoppers should be more mindful before they buy online, and support their local businesses offline. Since it really took off in 2014, the success of Black Friday in the UK …

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“Free internet should be a basic human right”

A new study has found that people unable to get online – particularly in developing countries – lack meaningful ways to influence the global players shaping their everyday lives. The research reveals that the internet could be a key way of protecting other basic human rights, such as life, liberty, …

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Retailers reluctant to jump on Singles Day shopping event

In recent years, the Singles Day shopping event has caught on rapidly in the UK, but could its clash with Remembrance Day be causing many retailers to remain reluctant to endorse it? “Singles Day, which really took off in China on 11th of the 11th, 2011, was initially created by …

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78% of UK ecommerce platforms are not fully prepared for Brexit

According to a new report from Greenlight Commerce, UK businesses are struggling to prepare their ecommerce platforms for Britain’s departure from the European Union. The study, which questioned 200 UK-based ecommerce decision-makers from Business-to-Business (B2B) and Direct-to-Consumer (D2C) brands, found that 78% of decision makers don’t believe their organisation’s ecommerce …

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Show review: impressive tech from IFA 2019

With nearly 2,000 exhibitors, 245,000 visitors and a new all-time high for international attendance, there was a lot on show at this year’s exhibition. Gekko Field Marketing’s Daniel Todaro rounds up some of the most impressive tech to catch his eye at IFA 2019. Wow, what another great IFA. In …

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