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Analysis

The serious business of esports: How the market has grown and what it means for tech brands

Regardless of how much you or your business is directly involved in esports, the chances are you’ve heard the tech industry bang on about the growing sector for a fair few years now. Looking back just five years, PCR was covering the news that London was about to get a …

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Retail will need to adjust to the commercial realities of Covid-19

Gekko Field Marketing’s MD, Daniel Todaro, discusses whether the Coronavirus will present the opportunity to re-appraise the retail experience and increase communities’ appreciation of the high street. So here we are amidst the most bizarre of situations that no one in their lifetime has experienced. There’s never been a global …

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How retailers are making up for lost sales by boosting online offerings

The COVID-19 crisis has changed many aspects of our work and personal lives. While many businesses have been frantically trying to implement remote working strategies that will ensure their employees can continue to do their jobs, those working on the UK’s high streets have fallen into two main camps: Those …

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Partner Content: Seagate on why superfast state-of-the-art storage is essential for esports

Games and players are essential for a successful esports tournament. But every esports organiser knows that the industry cannot exist without fast and powerful storage solutions. That’s why ESL, the world’s largest esports company, has teamed up with Seagate as their official partner. The world of competitive esports is an …

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Gaming during lockdown is easing anxiety, finds new BullGuard survey

UK gamers are taking advantage of lockdown to up their game time, and by doing so, 49% say they are alleviating anxiety of the current situation. That’s according to BullGuard’s new survey. The cybersecurity company teamed up with system and gaming rig builder Chillblast to survey over 1,000 gamers about …

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UK tech sector sees steepest decline in business activity since 2009

In the opening quarter of 2020, the UK’s tech sector suffered its worst performance since 2009’s global financial crisis, according to KPMG’s quarterly survey of UK technology companies. The report shows that the COVID-19 pandemic has led to a swift decline in non-essential spending. Business activity across the tech sector …

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Be on the safe side: How business device security is evolving

Despite themes around tech and cyber security being some of the most popular content that we run in PCR, it’s surprising how many companies still fall short of the mark when it comes to properly securing their networks, devices, printers and more. And it’s not just the network and devices …

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Tough tech: How the rugged marketing is evolving

As more and more consumers buy smartphones, tablets and laptop devices, they want to keep them functioning as long as possible, whether that’s by putting the big brand devices in ruggedised cases, or buying a device specifically manufactured to withstand extreme conditions. This demand for protecting devices for longer also …

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UK monitor sales almost double as employees are urged to work from home

With the UK government urging everyone to work from home if they are able to do so, British consumers almost doubled the number of IT monitors bought during the week ending 14th March compared to the week before, reporting to new stats from GfK. In contrast to the same period …

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