Brother increases share of European Managed Print Services market by 200%

A new report from ICT and business analyst Quocirca has revealed that Brother is increasing its share of the Managed Print Services (MPS) market at an annual rate of 200% across Europe.

The “Channels to Managed Print Services 2018” report noted that Brother’s success in the retail, healthcare and banking markets has “created an attractive proposition for its reseller partners and their end customers".

“The fact that Brother has grown MPS by 200% is fantastic, but our strategic focus looking ahead is to make it as easy as possible for channel partners to run a managed print offering, whether they are targeting SOHO, SMB, corporate or enterprise end users,” said Hassan Masaud at Brother UK.

“With our ‘At your side’ ethos front of mind, we have been conducting a great deal of insight, development and industry feedback work to establish how we can build on the many exemplary service elements singled out by Quocirca.

“This will empower us to best support channel reseller partners by making Brother MPS yet more flexible, supportive, profitable and easy.”

Sold exclusively through channel partners, Quocirca expects Brother’s MPS business to gain further traction as it continues to ramp up its offerings.

Philip White, European managed print sales manager at Brother said: “We know that channel organisations are frustrated by margins, slow response times, a lack of vertical market experience and lead generation support. In response, our MPS offer has a rigorous focus on lead generation and has been fine-tuned to deliver improved margin against transactional sales by giving resellers the opportunity to earn revenue on up to nine streams, including hardware, supplies, software and services.

“The Quocirca report identifies the strengths of the Brother MPS offer and recognises our investment in tools and resources to support the channel. We will continue this strategy of commitment and investment in the channel to ensure that together Brother and channel partners can continue to meet the many and varied needs of the customer.”