Rob Tomlin becomes UK&I Channel Chief for Dell EMC - PC Retail

Rob Tomlin becomes UK&I Channel Chief for Dell EMC

Tomlin takes over from Sarah Shields, who moves into the role of EMEA vice president of Channel Enterprise Europe.
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Rob Tomlin DELL EMC

Dell EMC has announced the appointment of Rob Tomlin as the new vice president and general manager, Channel, UK & Ireland.

Joining Dell EMC early in the fourth quarter, Tomlin’s new role will see him responsible for continuing to develop closer and deeper relationships with partners in the UK & Ireland and assisting them in selling across the entire Dell Technologies portfolio.

He takes over from Sarah Shields, who moves into the role of EMEA vice president of Channel Enterprise Europe.

“Rob’s appointment comes at an exciting time as the Dell EMC Partner Program gets firmly into its stride 20 months after its official launch,” said Michael Collins, senior vice president, Channel, Dell EMC EMEA.

“More and more partners are joining our Partner Program, and our customer and partner satisfaction scores are breaking previous records. All this has contributed to double digit growth across all of our strategic lines of business in the UK and Ireland. Under Rob’s leadership, we are confident we will drive even greater success, not only for the Dell EMC business, but also for our partners in the UK and Ireland.”

Formerly the Managing Director UK & Ireland at Tech Data Advanced Solutions, Tomlin has developed a strong profile within the channel sector and brings with him a long track record of successful business leadership and commercial management experience.

“With this appointment, Dell EMC continues to build on its recent drive to reinforce commitment to partners at all levels, with increased support, resources and access to Dell Technologies’ growing portfolio of world leading technology offerings,” said the company.

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