Experienced channel director Jon Atherton is eyeing 'potential acquisitions' after joining IT provider Centerprise International.
In his new role, he will be responsible for 'maximising vendor relations within the group and ensuring the group’s branding and exposure within the channel is maximised'.
Atherton will also be tasked for all PR and marketing - and driving a number of Centerprise's specialised sales channels.
Atherton said: "I am very much looking forward to the challenge and what the role presents in ensuring myself and the business continue to support and grow our existing and new vendors.
"With the financial stability of CI, the continued growth of the group, the opportunity presented to me and the appetite by the board for potential aquisitions… and the persuasion of Rafi [Razzak, Centerprise founder] it was an opportunity I couldn’t turn down.”
Centerprise CEO Garry Stevens added: "Jon is a well-known, respected personality within the channel. With his experience and success spanning over 25 years and his unique ability to spot new opportunities, we are very excited by Jon’s appointment as a CI director.
"The group over the last three years continues to go from strength to strength, Jon is one of a number of new key appointments."
Centerprise is known for its expertise within the rugged channel, supplying the Ministry of Defence, government and education channels with IT.
The company also owns performance system builder YoYoTech and IT recovery firm Adam Continuity.