Tech distributor has announced the appointment of Ross Holt to the newly created role of Exertis head of PC gaming.
Holt has over 14 years in distribution experience; he was previously retail category manager for Exertis for the last six years, managing relationships with the major supermarkets.
Exertis says the position reflects the importance the company places on the PC gaming market and the opportunities for growth this year, 'with the launch of exciting new games titles, the availability of VR headsets and the increased demand for digital content delivery'.
Holt will report to Mark Reynolds, Exertis IT commercial director with a dotted line to Alex Croft, Exertis home sales and commercial director.
“Exertis is already recognised as the leading gaming distributor in the UK providing a comprehensive range of gaming consoles, PC gaming hardware, gaming monitors, software, accessories and components," Reynolds said.
"We have a great end to end proposition for our retail customers and best of breed products for our system integrators. Ross’ role is to work with the relevant business units across the Exertis group to pull the PC gaming proposition together and thus ensuring that our customers can take advantage of this excellent growth opportunity."
The PC gaming market was worth £24 billion in 2015, and by the end of 2016, PC game sales are expected to reach £31.5 billion.
In addition, virtual reality is expected to generate £62 billion by the end of 2025 (£35 billion for hardware and £27 billion for software).
Holt commented: “Exertis is uniquely positioned in this market. We have all the components that can build or upgrade a gamers PC to successfully run VR; we have VR ready PCs from leading vendors like Asus, MSI and Acer; we have a great range of peripherals and accessories and we also have a digital content delivery service within the group which is predicting great growth.
"My role is to deepen this portfolio into our existing customers, help new entrants take advantage of the market and provide promotional roadmaps.”