Chris Hobbs to head up Midwich's new Cables and Connectivity division

The new division will provide customers with the necessary tools to make the right cabling choices
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Midwich Group has extended its range with a new Cables and Connectivity division, which will be headed up by newly appointed senior product manager Chris Hobbs.

Hobbs comes with more than two decades of extensive industry experience, and will supply the division with a wealth of knowledge and expertise of the cable market. He worked for ConnectorCo for nine years and then set up his own business, FastFlex.

“I’m delighted to be joining the team at Midwich,” said Hobbs. “It’s a fantastic opportunity, and with the excellent infrastructure – including an outstanding sales team – the potential for growth is exciting. Cabling is often the least costly aspect of a project, but can also be the most important too, and I think it makes great sense for us to offer this service. I’m excited by the challenge and I look forward to using my experience in the industry with this new division at Midwich.”

The new division will provide customers with the specialist knowledge and necessary tools to make the right cabling choices for their project. In addition, the move will streamline the process for customers, with Midwich now able to provide cabling as an integrated part of its solutions.

Lee Baker, divisional director, commented: “We’ve been successful in our accessories business, with items such as brackets, mounts, projector screens and projector mounts becoming very strong sellers. Cabling is something that is required in every project, be that in an office, school, pub, hotel or anywhere else. The experience Chris brings with him is a huge asset to Midwich and we’re delighted that he is leading this new division.”

Iain Campbell, sales director, added: “Customers trust us to provide expert advice on technical and video aspects, so when working on a solution, it is a natural move to offer cabling expertise at the same time. This is a great fit for the business, and will only benefit our customers.”

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