Ingram Micro has recently launched its new ‘digital experience’ platform, Xvantage, in the UK as part of the company’s global strategic development.
Described by executive VP and global chief digital officer Sanjib Sahoo as neither a website nor a platform as such, but an ecosystem, Xvantage has been designed to take the complexity out of doing business. It unifies different elements and creates a seamless single pane of glass experience for Ingram Micro, its partners, their customers and vendors. Populated with a comprehensive archive of transactions and information, Xvantage learns through a real time data mesh on Cloud.
“This AI-powered digital ecosystem is the digital twin of Ingram Micro,” said Mr Sahoo. “It is an intelligent, self-learning ecosystem and fully customisable. Staff can be proactive rather than wasting time dealing with the mundane.”
The ethos behind Xvantage is to bring the consumer experience into business, creating engagement for the user and personalisation through learning, much like consumer-focused platforms such as Netflix.
Where the benefit lies for channel partners is in the intuitive combination of real time insights alongside the integration not just of hardware, but cloud, services, subscriptions etc. With the more background elements such as certifications, training, billing, credit and financials all embedded as well, Xvantage enables partners to further the conversation with their customers and sell solutions rather than just products.
Xvantage is in place of the long-established website and users are switched over automatically