Apromore appoints new Head of EMEA Sales,

Apromore has appointed Andrew Fenton to head of sales in EMEA and regional head for banking and financial institutions (BFSI) sales. Fenton will lead the sales team in the UK and engage closely with Apromore’s partner ecosystem to accelerate client success and sales growth.

He is an accomplished technology sales leader, with over 25 years’ experience in helping clients utilize solutions for their success. He joins Apromore from SambaNova Systems. Prior to that, Andrew held sales leadership positions at Minit, H2O.ai, Barclays, Bank of America, J.P. Morgan and HiFX.

“Andrew’s background in both process mining and financial services adds value to our customers by helping them accelerate time to value by blending business knowledge and next generation technology to deliver better business outcomes,” said Marcello La Rosa, Apromore CEO and Professor at the University of Melbourne. “Businesses in the EMEA region are embracing process mining as a strategic game changer in digital transformation. As we grow our team, Andy will be a key leader in supporting our customers’ success.”

Apromore recently closed a Series B funding round of USD $10.3 million (AUD $15.8 million) with investment from Salesforce and GBTEC. The investment will fuel expansion in the US and UK, and accelerate the development of the product towards AI-augmented process optimization.

Process mining enables rapid, objective process discovery at scale, allowing users to analyze business processes and pinpoint areas of friction, inefficiency, and non-compliance. Apromore further empowers businesses with the ability to simulate the impact of changes, avoiding costly missteps in operational excellence, transformation, or operating model changes.