After a highly successful inaugural season, Stravito, the enterprise insights platform democratizing access to market research for the world’s largest organizations, today announced that season two of its free Consumer Insights Podcast will go even deeper to examine the role of insights in major global companies and help listeners manage and improve their own insights utilization.
According to Stravito Founder and CEO Thor Olof Philogène, the podcast’s first season was met with widespread support from listeners wanting to learn about best practices and get inspired by real-world experiences, including lessons and advice from insights insiders at Wayfair, McDonald’s, Electrolux, LinkedIn and Capital One.
“We launched the Stravito Consumer Insights Podcast to elevate insights as a core business function and create a dedicated outlet for insights professionals to learn from their peers, and we’re excited to report an overwhelmingly positive listener response that cemented our decision to develop season two,” Philogène said.
“Optimizing the use of insights is one of the most transformative endeavors an enterprise can pursue, and leading global brands are now proactively reaching out to us with interest to share their experiences and guidance. We couldn’t be more thrilled to help share these learnings and educate business leaders of all kinds about the success-defining power of consumer insights.”
With the Consumer Insights Podcast, Stravito aimed to create an outlet solely dedicated to sharing the real stories of insights in action. Through its series of informative interviews, Stravito helps organizations learn what facets of insights management may benefit their goals, how company culture affects insights utilization across departments, and even how to hire the right people to build a successful insights team.
Some of the key topics addressed in season one included how insights help to deliver sustainable business growth and how to conduct more meaningful proprietary research. Each guest brings a unique background, personality and perspective, showing how curiosity and a diverse range of specialties contribute to establishing streamlined insights pipelines that can greatly increase the value of existing consumer data.
The upcoming season will follow the same format as the first, featuring knowledgeable guests from high-profile companies including La-Z-Boy, Cineplex and Ulta, as well as market research partners such as InSites Consulting.
“We envisioned the podcast as an on-demand service, providing consistent high-quality programming that can be consumed at each listener’s pace and convenience,” Philogéne concluded.
Season 1 of the Consumer Insights Podcast was named a finalist for Market Research Podcast of the Year in 2022 by Little Bird Marketing in partnership with Greenbook. The Stravito Consumer Insights Podcast is available free on Apple Podcasts and Spotify. Click here for more information and additional ways to listen.