Daisy Communications improves broadband and voice service

Daisy Communications is now one of the largest partners in BT Wholesale’s Partner Plus programme.

“According to Ofcom data (November 2019), 75% of UK businesses are still on superfast connections via Fibre to the Cabinet (FTTC) or cable, with only 2% on ultrafast full fibre,” said Dave McGinn, CEO of Daisy Communications. “We take it as our personal responsibility at Daisy to educate, not only our existing customers, but all UK businesses about the national fibre roll out and how to be prepared for the looming Public Switched Telephone Network (PSTN) switch off. Establishing strong partnerships with industry leaders like BT Wholesale enables us to do this, bringing easy access to great broadband and voice products to make the transition as easy as possible for our customers.”

Instead of focussing on maintaining the traditional copper cables and the PSTN – which has been in use since the 1800s – Openreach has shifted focus to building and expanding its full fibre network, ensuring homes and businesses throughout the country can access a faster and more reliable connection. This means that businesses will need to embrace the digital switch to maintain fast broadband connections and keep phone lines open with a digital calling solution, such as Voice Over Internet Protocol (VoIP).

Gavin Jones, Channel Sales Director at BT Wholesale added: “Our Partner Plus programme is an exciting evolution in how we do business with our partner community, and it’s fantastic to have Daisy on board. Importantly, we’re supporting Daisy and its customers on the journey to all-IP. It’s tempting to think of the PTSN switch off as far-away, but the reality is that it’s happening now. It’s imperative that UK businesses of every size find a new way to connect when analogue lines are phased out by 2025, for example with VoIP. Now is the time to champion the shift, and businesses will benefit from faster and more reliable connectivity if they do.”

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