DivideBuy’s merchants will be able to refer their own partners to DivideBuy and receive large scale instant onboarding that will enable them to offer quick POS finance solutions to wider customer bases.
Teresa Byrne, Chief Commercial Officer at DivideBuy, said: “Our partnership with Salesforce will enable DivideBuy to break onboarding records, with merchants up and running in times never seen before in the industry.
“Previously, DivideBuy relied on its own CRM, so Salesforce’s agile platform will allow us to execute innovation at pace and add significant value to our partnership interface by driving insights and communications. Salesforce’s end-to-end solution will support DivideBuy’s full offering, ensure real-time feedback for merchants thanks to its machine learning capabilities, and give predictability on performance to help merchants to plan ahead for important days in the retail calendar such as Black Friday. It will also mean that DivideBuy will be able to onboard new merchants at a much faster rate.”
Having announced a milestone £300m funding agreement with global investment management firm Davidson Kempner Capital Management LP in 2021, DivideBuy has chosen Salesforce’s integrated CRM solution to help execute its ambitious plans as it continues to scale its business.
Currently working with more than 500 merchants, DivideBuy’s new partnership will enable it to continue to respond to the increased demand it has experienced across all verticals following a broadening of its consumer base, a major shift in consumer attitudes towards interest free credit and its fast-growing roster of major merchant partners.
Ryan Joyce, Head of FinTech for UK&I at Salesforce, added: “Salesforce’s mission is to bring companies and customers together through our integrated CRM platform that gives all operations – including marketing, sales, commerce, and service – a single, shared view of every customer. We’re delighted to be working with such a customer-focused company in DivideBuy to provide its merchant customers with smoother journeys and improved experiences, and to help the growing POS finance market and the wider fintech sector.”
DivideBuy’s POS finance eCommerce credit plugin integrates with shopping cart functionalities such as Shopify, Magento, WooCommerce and Craft Commerce to offer interest free credit through merchant partners. DivideBuy offers a fast 60-second application process and an immediate decision, which means that customers can spread the cost of their purchases with no hidden charges. At a time when record rises in inflation and living costs are putting pressure on household budgets, interest free credit solutions like those from DivideBuy can help customers make aspirational, hassle-free purchases this golden quarter by spreading the cost over several months – and with no late payment fees.
Read the latest edition of PCR’s monthly magazine below: