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Bitdefender has entered into a multi-year partnership with Ferrari S.p.A., to become Cybersecurity global partner of Scuderia Ferrari, which is competing in the FIA Formula 1 World Championship.
As a Scuderia Ferrari Partner, starting at the Formula 1 Singapore Airlines, Singapore Grand Prix 2022, Bitdefender will see its company logo on Ferrari drivers’ helmets, as well as on the F1-75 single-seater driven by Charles Leclerc and Carlos Sainz and, from 2023, on racing suits and team uniforms. The companies will also engage in marketing activities, including private meet and greets with Ferrari team drivers and technical team members, factory tours, garage access, and other exclusive activities.
“Bitdefender shares with Scuderia Ferrari a heritage of excellence and a demonstrated track record of building state of the art, innovative technologies to deliver winning results,” said Florin Talpes, Co-founder and Chief Executive Officer. “When every second counts, only the most advanced cars win races on the track, and only the most advanced technology has the power to effectively prevent, defend and respond to cyberattacks. Partnering with Scuderia Ferrari, the most iconic Formula 1 team, is a natural fit for Bitdefender, and we look forward to accelerating our brand awareness as we stay focused on providing our customers worldwide with leading edge cybersecurity protection.”
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