BGFG and AgencyGMR have acquired Videogamer.com – including its international operation, it.videogamer.com and pt.videogamer.com.
The deal, which also includes Videogamer.com’s social channels across Facebook, Instagram, YouTube and more will help BGFG to build on its gaming offering in technology and hardware. This further strengthens strategic agreements AgencyGMR has with its key gaming media publishers, such as Gfinity PLC and Gamurs Group, by adding to the cumulative reach of its combined web and social properties.
The acquisition will add even more inventory to the partnerships, which currently sees participating media companies able to use each other’s websites, social & influencer channels and production capabilities, as part of sponsored content and marketing campaigns.
Craig Kirkcaldy, COO at BGFG, said: “It’s incredibly exciting to be welcoming the Videogamer brand into BGFG. For years it has been a well respected destination for games journalism and it’s important we build on those foundations as it enters a new era. “The acquisition adds real value to key strategic partnerships by giving all parties access to more audiences across web and social channels – ultimately improving our collective ability to drive value for clients.
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