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New Relic’s release of its New Relic Partner Stack provides access to training and accreditation programs, marketing campaigns, personnel support, and sales tools and resources.
While the observability market is growing rapidly and the business value is evident, there’s a large gap in practice: according to New Relic’s annual Observability Forecast, only 26% of IT decision makers have a mature observability practice, with the most commonly cited barriers to success being lack of resources (38%) and skill gaps (29%). To solve this, New Relic is launching the Partner Stack to provide its global partner ecosystem with the products, pricing, and skills needed to make observability an everyday practice. The launch of the New Relic Partner Stack comes at a time of strong growth for the company with high demand for New Relic products and services across the Americas, Europe, and Asia. Partners can leverage New Relic’s momentum and technology to create net-new revenue streams for growing their topline by helping realize their customers’ business value.
“New Relic’s vast partner ecosystem is leveraging observability to accelerate customers’ most important business initiatives, including cloud adoption, application modernization and digital customer experience. The New Relic Partner Stack brings new opportunities for our partners to put observability in the hands of every engineer, every day, at every stage of the software lifecycle,” said Riya Shanmugam, GVP, Global Alliances and Channels at New Relic. “We are delighted to see partners leaning in and advancing through program tiers for increased commercial, marketing, and go-to-market benefits, opening up additional revenue opportunities and investment from New Relic.”
“Channel partners, cloud providers, and technology partners are a key pillar of New Relic’s growth strategy,” added New Relic CEO Bill Staples. “We’re committed to developing a rich global partner ecosystem and have made significant investments in our partner organization to drive our partners’ growth and fuel New Relic’s global expansion and growth now and in the future.”
Partner benefits include eligibility for: co-marketing opportunities; deal registration, margin and renewal discounts; product trials; sales tools and training; technical support and resources; technical and sales accreditations; observability campaigns; and support from partner development managers and partner engineers.
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