PCR Tech and IT retail, distribution and vendor news
Playrcart is partnering with Exertis to bring the power of transactional advertising to its customers, which include over 700 global technology brands as well as over 13,000 resellers, e-commerce operators and retailers.
Through the partnership, Exertis will offer Playrcart’s solution to their brands to achieve a seamless checkout process and increase conversion rates through in-ad transactions. With the ecommerce industry expected to grow by 22% in 2023, Playrcart’s technology coupled with Exertis’ distribution roots will capitalise on this booming market as brands look for ways to improve online user experience and maximise return on advertising spend.
Glen Dormieux, Founder of Playrcart says, “We’re excited to announce our partnership with Exertis to bring a new era of advertising to the burgeoning technology sector. With Exertis’ fulfilment capabilities and our transactional advertising technology, brands can efficiently maximise revenue and significantly improve the online customer checkout journey.”
Exertis Director of Sales for New Business, Darren Matthews, said: “This is a great partnership for Exertis. With the increase of purchases made by consumers using social media platforms, our collaboration with Playrcart is a perfect fit and enables our brands to maximise their marketing spend – not only for brand and product exposure, but now they can see an ROI on actual sales.”
After successfully raising $1.5 million in funding from US investors, taking the total the company has raised to $2.75 million in under six months, Playrcart has gained momentum on a global scale for its patent-pending technology, which enables transactions directly within any digital creative asset. Since launching, Playrcart has solidified partnerships with leading brands in the consumer packaged goods (CPG), retail, automotive and beauty industries such as Ab InBev, Vodafone, and Walgreens Boots Alliance (Liz Earle).
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