NBCUniversal And Anzu Partner On In-Game Advertising

NBCUniversal is embarking on a new partnership with Anzu.io., enabling, NBCUniversal’s clients to run non-intrusive, in-game ads across Anzu’s cross-platform gaming inventory.

“NBCUniversal continues to reach consumers at scale on any platform and on every screen. In addition to streaming, gaming is one of the fastest growing ways to reach young audiences,” said Krishan Bhatia, President & Chief Business Officer at NBCUniversal, “This partnership with Anzu will allow our marketers to engage with an audience of over three billion gamers worldwide, and we’re only getting started.”

Itamar Benedy, Co-Founder & CEO of Anzu, said: “We’re excited to bring our best-in-class tech and exclusive inventory to one of the world’s leading ad sales teams. This new partnership means more brands and agencies will be able to take advantage of our solution to reach an engaged and untapped audience within the world’s most popular titles while preserving the gamer experience. We also believe, over the next few years, most Fortune 500 brands will incorporate gaming into their ad strategies and the partnership with NBCUniversal brings us a step closer to this becoming a reality.”

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